Our hearts have been raised to love our country, but to be proud of it? It’s an acquired trait! From 92 years we are gaining it day by day, we are witnessing great developments, sustainable growth and progress into the future in all aspects of life! We are proud of our country's interest in individual awareness that leads to societal awareness and its great interest in empowering women and giving her the space to prove herself, ability and creativity. We are proud of our country, our patriotism and ourselves too!
Uloo collection inspired by 4 different Saudi sources:
1- The Face Rock.
2- Saffron flower.
3- Earth layers where petroleum is extracted.
4- Reflection of the sun on golden desert sand.
KaafMeem designers put these four precious inspirations together and created art pieces that make each wearer feel proud and elevated.
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First source of inspiration “The Face Rock”:
The Face Rock is a special rock located in AlUla region, part of the Hijaz area of Saudi Arabia, appears in a human face shape looking up majestically which sparked the artistic sensibility of the KaafMeem designers so they expressed it with elaborate embroidery of the face rock formation on coats and tarhas made of fine fabrics that reflect improving the quality of life.
Second source of inspiration “Saffron Flower”:
The red gold and flower of happiness in KSA, contains significant benefits and bright colors, it has been associated with the values of generosity and that is why it garnered considerable attention in “Uloo” collection. KaafMeem designers expressed it in an elaborate red line in the middle of the coats and tarhas, surrounding the face rock embroidery, and they presented the purple color that distinguishes the saffron flower as one of the most important basic colors in this collection.
Third source of inspiration “Earth Layers - Black Gold”:
Black gold is the petroleum, the most important primary energy source in KSA, and the main turning point in economics. Petroleum is extracted from the ground through its deep layers and KaafMeem designers expressed it by embroidery these layers within the boundaries of the face rock in a creative and consecutive way.
Fourth source of inspiration “The Desert Revelation”:
After every dark night comes a bright day and that’s exactly what the sight of the sun reflection on the desert golden sand tells us in magical and hopeful moments. A powerful inspiration that touched the hearts of KaafMeem designers as they deeply used its colors in the “Uloo” collection. “As a bright sun in a beautiful tomorrow”.
“Fly in the sky, this is exactly how you will feel when you wear one of the pieces of this collection. You will discover yourself more as you go deeper into its details, and it will tell you a new secret every time, a secret that holds the treasures of your heart and country. Uloo collection is a collection made of a mixture of pride and uniqueness with a lot of unconditional love and support.” -KaafMeem Designers.
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